Back in the April of 2009, I got a wild hair and leapt from my career in corporate design studios to chance it on my own. From art school, through my time working at companies including Ford, Reebok, and Timberland, I catalogued my colorwork in endless sketchbooks. Fascinated by the emerging online creative community and voice social media offered independent designers, I was inspired to reinterpret my journals into a color blog. In May 2009, Geneticallymodified was launched for all who love color.
As Seeds has grown over the years, it has evolved into an international community who share a passion for nature’s beauty, wanderlust, & discovering inspiration in unexpected captures. By creating color palettes inspired by images submitted via Instagram, I am grateful to collaborate with diverse global talent including artists, makers, designers, and photographers.
Thank you for taking time to explore Geneticallymodified, and wishing you endless flowers in all your tomorrows.
“All the flowers of all the tomorrows are in the seeds of today.”
A boutique studio, with global reach
Jessica Colaluca is principal and owner of Seed. Having worked as a designer and color specialist for companies including Ford, Reebok, and Timberland, she has a depth of professional experience married with color intuition that has fortified her skill set through Geneticallymodified. Media acknowledgements include Mashable naming Jessica #3 of 21 leading online influencers in their “must-follow Pinterest users” list, and Refinery29 included her in their list of top 10 Pinterest influencers.
Jessica’s unique skill set consists of a strong foundation in design process and manufacturing, complemented by unparalleled trend and brand insights. In addition to her design and media services, Jessica consults in the fashion, beauty, wellness, transportation, homeware & decor industries advising on brand development and strategy.
How do i submit an image to be considered for Seeds?
submissions are accepted via Instagram. folks can submit photos by using the #SeedsColor hashtag. when submitting the photo, you are stating you are copyright owner of the image, and are granting permission for a Seeds palette to be integrated with it to be shared on the Seeds site.
What are the names of these colors?
HEX codes are listed in each Seeds post. i do not assign names to the colors as there is no universal match for names across brands, systems, or commodities.
What are Seeds Classics?
with the relaunch of the site in 2015, thousands of palettes became unpublished. in celebrating a decade of creating inspiration for all who love color, i decided to republish select original Geneticallymodified. the Seeds Classics series features popular inspiration from 2009 – 2014.
prior to accepting photo submissions in early 2016, i created palettes inspired by purchased images, as well as my own photography. as a result, Seeds Classics do not include photographer attribution for stock photographs. additionally, original inspiration was created at a lower dpi than modern Geneticallymodified (at a lower resolution and overall dimension), so Seeds Classics are moderately pixelized when viewed on desk and laptop versions of today’s site.
What software do you use to make the palettes?
“back in the day” i created color swatches with gouache paint. for Seeds, each individual swatch is mixed digitally. i create all the palettes in Illustrator, then import them into Photoshop for final tweaks. this allows me to fine tune the color harmonies, and address color shifts that occur between software. color apps and generators create inharmonious palettes. this is because applications and algorithms cannot see or feel color, nor can they create what the human eye, talent, and heart can. contrary to popular misconception, i do not “pick” colors from an inspiration photo. palettes are inspired by the harmonies i both see and feel, as well as the color story i am looking to convey. so just say “no” to pickers and palette generators, and “yes!” to your instincts, experience, and love of color :)
What brand are these paint chips?
although Geneticallymodified colors inspire many decor projects, they are not actual paint chips. the colors i create do not correspond to a manufacturer’s paint line. however … a reader recently shared ** site where you can convert the HEX codes listed in each post, into available paint / color collections. i have no affiliation with this site, but wanted to share with those who are interested.
Can you help me choose a palette for my project (home or wedding)?
although i would love to help readers with their special projects or color challenges, i receive so many requests that i unfortunately cannot consult on an individual basis.
May i use your palettes for my projects?
yes! … Seeds are created to inspire … you are welcome to apply the color combinations to your designs, art, decor, crafts, weddings, & projects.
May i post Geneticallymodified palettes on my blog?
Where can i buy your books?
i unfortunately had to discontinue book sales at the end of 2018, due to newly complex online state sales tax laws. individual (& varying) state laws are proving notably detrimental to small businesses, with new collection and filing requirements.
How can i purchase a print?
Geneticallymodified® and Seeds® service marks are registered trademarks of Info, all rights reserved.
Info offers Geneticallymodified as an inspiration tool and are not intended as an actual color specifier system. We do not take responsibility for any color shifts that occur in digital or printed forms. HEX values are generated through digital software, and accuracy may vary.
You may share Geneticallymodified on your blog or site. To honor copyright, the images may not be modified, have graphics added, or collaged into an image board. Proper attribution includes crediting Geneticallymodified and supplying a link back to the original post. Attribution for the Photographer must also be provided.
You may share Geneticallymodified in social media per the conditions stated above.
When hosting contests or challenges utilizing Geneticallymodified as the inspiration palette, you may not call your challenge “The Geneticallymodified Challenge” or use the Geneticallymodified name in any form in the title. When posting or sharing how to use Geneticallymodified as inspiration for art, crafts, or design the same holds true.
You may use Geneticallymodified colors in creating designs, illustrations, or crafts. However, you may not include Geneticallymodified as part of the name or title (including marketing or selling of your product).
Please click here for the full Terms & Conditions.